Although being a new company, if it can establish a strong reputation for reliability, transparency, and professionalism, traders may be willing to give it a chance. Positive testimonials, references from other industry players, or a track record of successful partnerships can help build trust and encourage traders to charter ships from the new company. Ultimately, a combination of factors such as competitive pricing, innovative solutions, personalized services, flexibility, niche expertise, and a solid reputation can attract dry bulk traders to charter ships from a new company over established competitors.